2008
Please click the selection panel on the right to lead you to the relevant press release.
Click here to return to Home Page
JLS CALENDAR GIRLS
Girls from Johnsons Lawn Seed needed little encouragement to get their clothes off. Posing for a calendar to raise money for a local charity, the six girls maintained some modesty with the help of the Johnsons Lawn Seed range.
"Luckily we have such a good selection of products we could choose what we hid behind," said Miranda Harris, Marketing Manager for Johnsons Lawn Seed. "We had great fun doing the photoshoot and were delighted to help raise funds for St. Richard's Hospice in Worcester."
The calendars are retailing for £3.50 and are available from head office. Please call 01386 791113 for your copy.
To view a copy of the Press Release issued by St. Richard's Hospice please click here
For more information about Johnsons Lawn Seed products please call 01386 791113 or email info@johnsonslawnseed.com or visit the website www.johnsonslawnseed.com
Back to Home Page
Back to Top
RETAIL SUCCESS WITH MULTI PURPOSE PRODUCT
As retailers look for new opportunities in 2009, trend-setting brands, such as Johnsons Lawn Care are pleased to announce ways to guarantee success for the new season. “The lawn represents a real retail opportunity simply by emphasising its many environmental benefits which can easily be turned into retail profits,” explains Miranda Harris, Marketing Manager for Johnsons Lawn Seed.
“We have taken advantage of in-house research and development to produce a new product called Multi Purpose Lawn Feed with added Grass Seed. Striking results can be achieved quickly both for a new lawn and for overseeding an existing lawn. Seed establishment is improved resulting in a healthier, better looking lawn.”
Sales of lawn seed showed considerable improvements during the summer months of 2008, compared to 2007 and Multi Purpose lines accounted for half of the market’s value of lawn seed sales as shown in recent research from GfK*.
Come and talk to us at GLEE, Hall 5, Stand G20, so we can work together on turning the environmental positives of grass into real profits. Don’t forget to collect your free gift and enter our competition to win a free Nintendo Wii.
* Source: GfK Marketing Services (United Kingdom)
For more information about Johnsons Lawn Seed products please call 01386 791113 or email info@johnsonslawnseed.com or visit the website www.johnsonslawnseed.com
Back to Home Page
Back to Top
Agricultural Team strengthened at DLF Trifolium
We are delighted to announce the appointment of Malcolm Jones as Technical Sales Specialist for the DLF Trifolium agricultural department based at Inkberrow. Malcolm started on 4th August and will offer in season, office based technical sales support to the department’s customers.
Malcolm will need no introduction to many, having worked for the business in the past, however more recently and prior to a period of self employment Malcolm, was seed manager with CWF and brings a wealth of experience in all crop sectors. This experience coupled, with a strong agricultural connection will ensure DLF Trifolium can continue to develop its business in the future.
For further information about the agriculture range of mixtures from DLF Trifolium, please contact 01386 791102 or Email forage@dlf.co.uk
Back to Top
New Priming Technology – Pre-Germ® offers great opportunities
A new priming technology called Pre-Germ ® which can be used on Smooth Stalk Meadow Grass, has been launched by DLF Trifolium. It offers excellent opportunities for high quality turf mixtures where wear tolerance is key. Pre-Germ® has many benefits which positively affect germination and is available on J9 Stadia in the Johnsons Sports Seed range.
Germination is quicker, by up to 7 days, and more uniform which means faster establishment and a more consistent emergence pattern respectively, even at lower temperatures or when soil moisture is reduced. Smooth Stalk is strongly rhizomatous and therefore ideal for a more dense, wear tolerant turf. With its strong spring re-growth, it is a natural repairer for damaged turf.
Another Johnsons Sports Seed mixture which has received a lot of favorable match reports is Pitchmaster, a 100% Perennial ryegrass mixture. Pitchmaster is well known for its rapid recovery and regrowth from wear. Its attractive colour and cleanness of cut provide the turf with exceptional visual merit thus making it very camera friendly for the premier games.
Colin Powell, Head Groundsman for Charlton Athletic has used Pitchmaster for 6 seasons and wouldn’t consider anything else. “The results are fantastic, I can rely on a really good recovery especially in the dormant months between December and January,” quotes Colin.
Another fan is Steve Kiddy, Head Groundsman at Sheffield Wednesday who has used Pitchmaster for the last 3 years with great success. “Everyone comments that the pitches look terrific – both the main ground and the training pitches which really get a lot of use,” explains Steve who has been at Sheffield Wednesday for 23 years. “It is the best mixture I have used, the take, the colour, the density, everything is good about it.”
For more information please call 01386 791102 or email amenity@dlf.co.uk
Back to Top
North West Turf chooses DLF
as sole supplier of Seed
DLF Trifolium is now the exclusive supplier of seed to North West Turf. "We have been selected due to our extensive varietal portfolio, clean seed, professional service and support, and exceptional results in the field," quotes John Hughes, Technical Sales Manager for DLF Trifolium.
For more information please call 01386 791102 or email amenity@dlf.co.uk F
For more information on North West Turf please click on the link: North West Turf
Back to Top
Finalist in the GIMA Growing Products Award
All Weather Lawn Seed has achieved finalist position in the much contested GIMA Growing Products Award. "Competition was fierce and we were delighted to have this versatile product acknowledged, says Miranda Harris," Marketing Manager for Johnsons. "With so much emphasis on Green Issues, this product demonstrates that we are thinking carefully how our range of garden care can help gardeners take more responsibility for the environment."
With changing weather patterns, a lawn needs to withstand both drought and heavy rain. All Weather is ideal for both situations taking advantage of huge developments in grass breeding designed to deal with these climatic changes. The mixture contains tall fescue, which has very deep roots and produces a dense, attractive and hardwearing lawn, whatever the weather.
For more information about Johnsons Lawn Seed products please call 01386 791113 or email info@johnsonslawnseed.com or visit the website www.johnsonslawnseed.com
Back to Home Page
Back to Top
New Managing Director for DLF Trifolium
Laurence Scowen takes over as Managing Director for DLF Trifolium on July 28th 2008 after leaving Eurocaps, where he held a Board of Directors position as Sales and Business Development Director. Eurocaps, who contract manufacturer vitamin and mineral supplements, supply high street multiples, pharmacies, health food stores and mail order companies in the UK, mainland Europe and further afield.
"We are delighted to welcome Laurence to the company and feel confident that his experience and personality will help maintain our market leading position within the grass seed business," says David Keegan, who has been MD for DLF for 16 years.
Before joining Eurocaps, Laurence worked in agrochemical research and development for Schering Agrochemicals prior to and during their merger with Hoechst, who then became AgrEvo. His responsibilities included safety evaluation of novel herbicides, fungicides and insecticides together with work on the early stages and nutritional comparability testing of genetically modified canola and maize.
Laurence also has nine years experience in the commercial division of Covance, a leading global provider of contract research and development services to the pharmaceutical, agrochemical and industrial chemical sectors. His culminating role as Head of Client Services gave him responsibility for all commercial aspects of the sales process within the £45m turnover business.
Laurence was born in Kent and grew up in Essex where he had his first contact with farming, spending his spare time helping out and then working vacations on a 300 acre farm in Essex, principally with wheat, barley, rape and field beans. His extensive experience with small dairy herd husbandry, upland sheep farming, poultry production and working with horses and riding instruction, was to stand him in good stead later on. He has a science-based education resulting in a Degree in Pharmacology with Toxicology.
Laurence is married with two children aged 5 and 13. They have been located in rural Herefordshire, near Ross-on-Wye since mid 2005. The family have a long-held interest in sight-hounds and have been the owners of many Afghan hounds past and present – they are currently awaiting a new addition to the hound family. An ‘enthusiastic' runner for fitness, Laurence enjoys friendly but competitive multi-terrain and trail runs. As well as a general interest in country pursuits - particularly sporting clay pigeon shooting, Laurence has a broad interest and knowledge of cars but a special weakness for anything 4 x 4.
For further details regarding this press release, please contact
Miranda Harris, Marketing Manager: tel: 01386 791120, mobile 0788 7897673 or email: mharris@dlf.co.uk
Back to Home Page
Back to Top
DLF Trifolium's Easy Lawn has won the Waterwise Marque 
We are delighted to announce that DLF Trifolium’s Easy Lawn has won the Waterwise Marque. Waterwise is the leading authority on water efficiency and awards the Marque to products which demonstrate their ability to save water.
Easy Lawn is part of the Johnsons Lawn Seed range and is available in three sizes: 500g, 1kg and 1.5kg It is a mixture of grass seed and tiny microclovers which have been bred specifically to produce a dense and attractive lawn without the need for fertiliser or irrigation. The lawn remains green and weed free without additional inputs, thus making Easy Lawn an all round winner with both its environmental credentials and excellent results.
For more information on the Marque, water efficiency and watersaving tips: www.waterwise.org.uk
For more information about Johnsons Lawn Seed products please call 01386 791113 or email info@johnsonslawnseed.com or visit the website www.johnsonslawnseed.com
Back to Home Page
Back to Top
Natural Grass Gets The Green Light
With environmental issues becoming more topical and harder to ignore, the argument in favour of natural turf strengthens all the time. In a report written by the European Seed Association (ESA) titled "Why Choose Natural Turf" the evidence states clearly that turf grass is better for the environment. It is safer and healthier for the players as well as being a cost effective alternative to installing and maintaining artificial turf.
On the one hand, dedicated research and development has ensured that grass seed has evolved to cope well with unpredictable weather patterns from periods of drought to torrential rainfall, as well as shade and other climatic pressures. Grass is a living plant and produces oxygen; it absorbs noise and heat; it also clears carbon dioxide and dust from the air.
On the other hand an artificial pitch 'loses' 3 tonnes of material each year, just through normal play, with an effect on the environment and human health. Renewal of an artificial pitch produces 250 tonnes of waste including 105 tonnes of rubber granulates and 127 tonnes of sand. (Source: www.euroseeds.org)
In the United States, the Consumer Product Safety Commission (CPSC) has begun investigating potential hazards from lead in some artificial turf sports fields across the country. Two fields in New Jersey were closed in April 2008 after state health regulators found high levels of lead in turf fibre samples. (Source: www.usatoday.com)
The US Environmental Protection Agency (EPA) will play a supporting role in the investigation regarding health concerns posed by synthetic turf.
A report developed and managed by the Environment and Human Health Inc. entitled "Artificial Turf" has demonstrated that ground-up recycled tyres (tyre crumbs) used as in-fill material in synthetic turf, release chemical compounds into the air and water, constituting chemical exposure to humans and the environment. Health concerns include acute irritation of the lungs, skins and eyes. The report recommends that a moratorium is placed on installing any new artificial pitches which use these tyre crumbs. http://www.ehhi.org/reports/turf/
Research from Pennsylvania State University has identified that surface temperatures of synthetic turf surfaces are between 35-600 higher than natural turf grass surface temperatures. http://cropsoil.psu.edu/mcnitt/infill7a.cfm
Finally, players are concerned about the injuries associated with artificial turf which include burns, turf toe and foot lock. Therefore once you have considered all these factors - costs, health implications, environmental issues, injuries - and then look at the huge developments being made in grass breeding, the choice seems obvious.
Sources:
www.usatoday.com
www.euroseeds.org
http://www.ehhi.org/reports/turf/
http://cropsoil.psu.edu/mcnitt/infill7a.cfm
For more information please call 01386 791102 or email amenity@dlf.co.uk
Back to Home Page
Back to Top
Grasslands and Muck 2008
Realising an extra 30% from grass
-w52.jpg)
Sustainability of grassland management means more from grass and less from bought in inputs, as demonstrated at the recent Grassland and Muck event which saw record numbers on the DLF Trifolium stand. However currently rotational grassland in the UK is operating between 60-65% of full potential. "Would a cereal farmer tolerate a 35% loss of potential from his crops?" asked Tim Kerridge, Agricultural Sales Manager for DLF. "Definitely not, so why should the grass farmer?"
In order to realise the additional 35% potential it is necessary to fine tune grass management and where necessary look at shorter term mixtures to boost output in the early years by 20-30% with Hybrids, Festulolium and Red Clover. This should be followed by overseeding in years 2 and 3 with additional Hybrids, Perennials and White Clover to ensure continued performance over the remaining life of sward.
In light of ever increasing costs of fertiliser, overseeding with the reintroduction of Red and White Clover into the sward is another way of fighting rising costs. Overseeding demonstrations, in conjunction with Masstock showed machines operating, which allowed farmers to see the results for themselves. The residual Nitrogen left after a three year crop of Red Clover grass mixture can leave up to the equivalent of £70 per acre worth of bagged Nitrogen for subsequent crops.
Without a doubt, maintaining sward output over the life of the sward has never been more important but of equal importance are new initiatives for the farmer which are cost saving, such as iSeed. This is an unique seed coating of nitrogen and phosphate developed by Kemira GrowHow and marketed exclusively by DLF, which overcomes the need for a seed bed fertiliser. Improvements of 30% can be demonstrated when grass seed is treated with iSeed. For further information on iSeed please click here
For further information about the agriculture range of mixtures from DLF Trifolium, please contact 01386 791102 or Email forage@dlf.co.uk
Back to Top
New Weather Patterns Bring Opportunities
At the recent Garden Writers press event in London, one subject that received a lot of attention was climate change and the garden care products available which account for it. Climate change is a scientific fact and taking action is becoming imperative. Gardens, gardeners and gardening can play an important role in environmental protection, as seen in recent HTA GIM consumer research.
The lawn, although always under threat from new trends, remains a British favourite. Visitors onto the Johnsons Lawn Seed stand agreed that it remains very easy to be passionate about a lawn. "Not many people realise the value of grass however," explained Miranda Harris, Marketing Manager for Johnsons Lawn Seed. "There are so many benefits of grass that replacing it with artificial products is a nonsensical option especially when we all have a commitment to easing climate change. It stabilises the soil and acts as a buffer against wind, water and erosion."
"60sq metres of lawn will produce enough oxygen for one person every day," continues Harris. "It cleans carbon dioxide, dust and other particles from the air. Lawns trap water thus preventing run off. As the water passes through, it is filtered, returning cleaner water to the ground below. As well as these environmental benefits, it gives enormous pleasure in enhancing the value of our homes as well as providing an acceptable surface for relaxation and recreation."
Recent developments in grass breeding mean that species are better able to cope with unpredictable weather patterns and can be mixed carefully with other species to ensure the best results. Two products that received a lot of interest were newly launched "All Weather Lawn Seed" and "Easy Lawn".
All Weather Lawn Seed heralds a breakthrough in breeding, with turf credentials proven in independent trials. It combines hard fescue, smooth stalked meadow grass and new turf type tall fescue, the latter which has been purpose bred to produce a dense but very attractive fine turf. This mixture is great for those looking for long term drought tolerance, or the ability to cope well in water logged conditions – in other words it does what it says on the box!
Easy Lawn contains microclover mixed with lawn seed. Many years of breeding and selection have resulted in revolutionary microclovers which, when sown in a lawn mixture can produce outstanding results while at the same time demonstrates excellent green credentials! Microclover types have a compact growth and blend well with the sward giving a dense and grassy look. Clover fixes Nitrogen, therefore feeds the grass without the need for added fertiliser. Together with excellent drought tolerance, this mixture offers an environmental alternative with the reduced need for both Nitrogen and water. The healthy and dense growth pattern helps to crowd out weeds and prevent new ones establishing so less herbicides too.
Green issues, whether of climate change, healthier living or environmental considerations, are becoming increasingly relevant. However we need to use these green matters to our advantage. "Adapting to, and mitigating climate change is not just an environmental concern, but one of the greatest economic opportunities and challenges of this century," explains Miranda Harris, Marketing Manager. "However at the same time we need to ensure our own environmental practices are beyond reproach".
For more information about Johnsons Lawn Seed products please call 01386 791113 or email info@johnsonslawnseed.com or visit the website www.johnsonslawnseed.com
Back to Top
Bob Scott joins DLF Trifolium
The appointment of Bob Scott by DLF Trifolium Ltd is great news for Johnsons Sports Seed. With over 30 years experience in the turf business, Bob will be responsible for sales in the South of England. Bob has left a challenging sales and marketing role at British Seed Houses having spent 13 years gathering experience as well as contributing to year on year sales growth. "We are delighted to have such a dynamic professional sales person in the Johnsons Sports Seed team and look forward to reaping the benefits of Bob’s knowledge, experience and contacts," explains Derek Smith, Amenity Sales Manager.
Bob lives with his partner and soul mate Sue in Stroud with their two dogs, Cookie, a Springer Spaniel and Fraser, a black Labrador. They spend half of their lives walking the dogs around the splendid Cotswold's, and on any dog friendly beaches they can find during the winter months.
Bob’s hobbies include motorcycling, speedway, reading, music, natural history, gardening and photography. Last year Bob and Sue went to the British and German speedway Grand Prix, and with any luck hopes to mix business with pleasure and go the Danish SGP at Parken, now that he is working for a Danish company.
He supports his local speedway team, Swindon during the summer providing he is not away on business.
For more information please call 01386 791102 or email amenity@dlf.co.uk
Back to Top
Grass Breeding & New Facilities Strengthen Seed Business
2008 promises to be an important year for DLF Trifolium with significant expansion and development plans coming to fruition both in terms of production, research and development. As part of the global grass breeding organisation, DLF Trifolium A/S, the UK subsidiary has the opportunity to carry out its own grass trials on home grounds with an experienced team responsible for new opportunities, headed up by Chris Taylor.
Chris has over 30 years of breeding experience with some highly rated amenity varieties included in his portfolio. Now in charge of all trialling activity for the UK's leading grass seed company, he is based at Hailes Farm, Didbrook, near Cheltenham. He has been recently joined by Tony Strickland, who worked for DLF previously.
Breeding grasses for UK conditions is the main objective for Chris with overall responsibility for 5000 plots within 40 acres of land dedicated to amenity varieties. In order to complement this significant appointment for DLF, proposals have been accepted by the planning authorities, to build new trials facilities including offices and machinery storage at Hailes Farm, for the trials and plant breeding department.
This building will, when completed, become the main location for all trials functions in the UK including personnel, equipment, grass trials and additionally, demonstration areas of amenity. The new trial facilities will be completed by summer 2008.
In addition to these changes, there are other significant developments within the UK business. Excavation work started on 18th June 2007 at Thorn Farm, Head Office as the first phase of extending the warehouses by approximately 10,000 square feet.
An important element of the new building has been the installation of "roller racking" which will significantly increase the quantity of finished goods that can be stored. Once the construction has been completed, by February 2008, the packing lines will be re-organised to be accommodated in one area with a direct link to the new warehouse.
These two developments are further significant investments by DLF Trifolium in the business which emphasises its commitment to creating the best, most effective and competitive seed business serving the UK market.
For more information please call 01386 791102 or email amenity@dlf.co.uk
Back to Top
New Sports Mixtures get a Green Light 2008
An investment in 7 million euros in Research and Development by leading grass seed organisation DLF Trifolium means new material and ideas are guaranteed on a regular basis. One innovation which has already caused a great deal of interest, especially amongst the environmentalists is the development of tiny clovers, known as microclovers. Once seen as a problem in grass swards, whether for professional or recreational use, clover is now being greeted enthusiastically, as seen in MicroClover Sports Mixture from the Pro Range of amenity mixtures.
Many years of breeding and selection have resulted in these revolutionary microclovers which, when sown in a turf mixture can produce outstanding results while at the same time having excellent green credentials! Microclover types have a compact growth and blend well with the sward giving a dense and grassy look. Clover fixes Nitrogen, therefore feeds the grass without the need for added fertiliser. Companion grasses are selected for their slow re-growth, dark colour and disease resistance. Together with excellent drought tolerance, this mixture offers an environmental alternative with the reduced need for both Nitrogen and water. The healthy and dense growth pattern helps to crowd out weeds and prevent new ones establishing so less herbicides too. All this is great news in terms of cost reduction and sustainability.
Also available for 2008 is the new mixture suitable for all seasons and all weather conditions.
All Weather Sports Mixture from the Pro Range heralds a breakthrough in breeding, with turf credentials proven in independent trials. It combines ryegrass, smooth stalked meadow grass and new turf type tall fescue which has been purpose bred for the amenity market to produce a dense but very fine turf which benefits from a strong root system binding the root zone. Recovery rates are high too. This mixture is great for those looking for long term drought tolerance, or the ability to cope well under stress conditions including water logged conditions as well as very good appearance. In fact you could call this an organic astro turf. All Weather has been launched in the Johnsons Lawn Seed range to the consumer market and has had a tremendous reception since arrival in-store this spring.
Green issues, whether of climate change, healthier living or environmental considerations, are becoming increasingly relevant. However we need to use these green matters to our advantage. "Adapting to, and mitigating climate change is not just an environmental concern, but one of the greatest economic opportunities of this century," explains Miranda Harris, Marketing Manager.
Click here for further information on MicroClover Sport
MicroClover Sport
For more information please call 01386 791102 or email amenity@dlf.co.uk
Back to Top
The only dedicated Sports Turf Seed Range available
Johnsons Sports Seed, the only range of sports seed dedicated to turf has made significant improvements for 2008. New cultivars included are Villa and Legendary Velvet Bent, which set new standards in shoot density and are perfect for sustainably managed golf greens. Independence Creeping Bent is rated No 1 with a dense, compact growth and excellent wear tolerance.
The increasing importance of using turf type Perennial Ryegrass has been reflected with a new table in the BSPB Turfgrass Seed Booklet which means greenkeepers and groundsmen can incorporate advance cultivars of Perennial Ryegrass into their mixtures. The new ‘Close Main Ryegrass Trial for Greens’, cut to 4mm, features cultivars Sauvignon and Jessica as No 1 and 2 respectively.
Taking advantage of these outstanding results, Johnsons Sports Seed has included both these cultivars in its range for 2008. Taskmaster and Ryemaster include Sauvignon and Jessica. Ryemaster combines the two high flyers with Evita Perennial Ryegrass, which has been tried and tested at many top UK county cricket venues including The Oval.
Other new formulations include Greenmaster, now with 80% Manor Browntop Bent, the No 1 rated cultivar for green’s use.
For more information please call 01386 791102 or email amenity@dlf.co.uk
Back to Top
Gardening is Fun!
Gardens may be getting smaller, but there are more gardens than ever in the UK. 17.5 million households have a garden and with new homes being built every minute, this figure looks like steadily increasing – great news for the garden retailer.
Garden centres have maintained the largest share of the £3.8bn garden care market with an increase of 5% over the last four years.
As for garden owners, they seem to have a lot in common! A key driver appears to be a garden they are proud of that is clean and tidy, where they can relax and entertain and they are prepared to put in a varying amount of effort to achieve this goal.
However, as seen in recent HTA reports* there are different types of gardener which offers some excellent opportunities for the garden care industry. "Keen" gardeners, often over 55 with a bias towards women as the main gardening consumer, are the core shoppers of our industry. They are just as keen on the process as the end result and are passionate about their gardens therefore prepared to spend generously.
"Quite keen" gardeners are more functional, spending as much time as they have to. They take pride in their garden and enjoy the final product as much as the journey, recognising their garden is very much an asset.
The "marginal" gardener is more aspirational, viewing the garden as an extra room which is both functional and provides an opportunity to demonstrate style and creative flair. However a lack of time, knowledge and success will dampen their enthusiasm to spend more time in the garden and therefore in order to nurture this group of potentially "keen" gardeners, solutions need to be offered.
"We need to target this prime group of around 30% of gardening customers," explains Miranda Harris, Marketing Manager for Johnson’s Lawn Seed. This evidence indicates there are more and more people enjoying the end result and not so much the process, therefore it is critical that we bring back the fun into gardening. "We have produced a DVD which purposefully makes the whole process of lawn care much more enjoyable as well as guarantees worthwhile results," concludes Harris.
Another opportunity we need to be aware of is the growing number of people moving house every year. 11% of households are on the move, and as stated by Norwich Union 2006, an attractive, well kept garden will enhance the property significantly.
Finally, it is critical that we realise not all customers are the same and need different products and services, therefore it is imperative that our strategy going forward meets these different needs.
The DVD is available to stockists as an in-store demonstrator with a DVD player provided free of charge to retailers taking a specific Johnson’s Lawn Seed promotion. The DVD is also available to consumers as a download from the Johnson’s website www.johnsonslawnseed.com
*Source: HTA Retail Market Analysis Report 2006/Norwich Union
For more information about Johnsons Lawn Seed products please call 01386 791113 or email info@johnsonslawnseed.com or visit the website www.johnsonslawnseed.com
Back to Top
Demonstrating Environmental Integrity
Green issues, whether of climate change, healthier living or environmental considerations, are becoming increasingly relevant to consumers. However we need to use these green matters to our advantage. "Adapting to, and mitigating climate change is not just an environmental concern, but one of the greatest economic opportunities of this century," explains Miranda Harris, Marketing Manager for Johnson's Lawn Seed.
Lawns, in particular, offer good news for the environment. "A natural green carpet made from the finest, healthy grass can aid in the reduction of carbon dioxide missions and thus contribute to efforts minimising global warming trends," explains Harris.
60sq metres of lawn will produce enough oxygen for one person every day. It cleans carbon dioxide, dust and other particulates from the air. Lawns trap water thus preventing run off. As the water passes through, it is filtered, returning cleaner water to the ground below.
In summer, lawns have a significant cooling effect because of the water vapour they respire during the day. This means that a lawn area can be considerably cooler than patios, drives and pavements. Lawns also reduce ambient noise levels by absorbing the sound rather than reflecting it back into the surrounding area. This is particularly relevant for the urban land owner.
"We have a duty to educate consumers and help change behaviour. Fortunately with the huge investment we are making in Research and Development within our global organisation, we will have the necessary products available in our garden care range to demonstrate our environmental integrity and offer consumers a healthy alternative," says Harris. 
New All Weather Lawn mixture takes advantage of the developments in grass breeding designed specifically to deal with the unpredictable nature of the weather. The exclusive mixture of cultivars combines fescues and smooth stalked meadow grass. Tall fescue has deep roots and will produce an attractive lawn which is hardwearing as well as all weather-wearing. Sheep's fescue improves fineness and visual merit holding its colour well and smooth stalked meadow grass maintains good appearance whatever the weather - drought or heavy deluges of rain.
Other products like Bio-Active Lawn Feed have already proved to be very popular in the lawn care market and are particularly suitable for those looking to achieve a green and healthy lawn with more efficient nutrient usage and many other environmental benefits.
For more information about Johnsons Lawn Seed products please call 01386 791113 or email info@johnsonslawnseed.com or visit the website www.johnsonslawnseed.com
Back to Top
