2006
Garden Writers Guild Awards - 30th November 2006
Tightly packed amongst 450 journalists, garden writers and members of the gardening trade, we enjoyed a splendid Awards Lunch at the Savoy. Accompanied by key customers from Wyevale, Solus and Blue Diamond as well as members of the press from Horticulture Week, Amateur Gardening and BBC Gardeners World we listened as 17 awards were presented.
Miranda Harris presenting the award to Claire Austin
The award sponsored on behalf of Johnsons Lawn Seed, The Reference Book of the Year was won by Claire Austin with ‘Irises – Gardener’s Encyclopaedia’.
We were joined by Val Bourne, author of The Natural Gardener and The Winter Garden. Val writes for various key publications including The Daily Telegraph, The Garden and The English Garden. She was very interested in our microclover product.
Pippa Quelch, producer of Radio Devon Gardening Programme, was the last member of our party who was delighted to win the Radio Broadcast of the Year award with her programme ‘It’s all gone pear shaped’. She was keen to find out more about our JLS range and the new Bio-Active product which she will feature on one of her gardening programmes next year.
For more information about Johnsons Lawn Seed products please call 01386 791113 or email info@johnsonslawnseed.com or visit the NEW website www.johnsonslawnseed.com
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BI
O-ACTIVE Lawn Feed is no “Quick Fix” Product
Award winning Bio-Active Lawn Feed, recently launched at Glee 2006, has won a Gold Award for its “green appeal”. The winning product is part of the new range of Lawn Care Products from Johnson’s.
Michael Burks from Castle Gardens who judged the Garden Care Category, explains why he chose Bio-Active. “I came with an open mind about this category, but felt that after a year of incredible droughts, what should be top of our minds is our responsibility to live a sustainable existence. Some products were a ‘quick fix’, but ignored the real needs. However, little things can make a big difference, so I decided on Bio-Active Lawn Feed.”
“It uses two distinct methods to improve lawn quality: a slow-release fertiliser and bacterial fungi. The improvements that will be achieved using these techniques are long-term and there is even an autumn and a spring treatment. I see huge commercial opportunities for this within the industry,” concluded Michael.
Miranda Harris, Marketing Manager for Johnson’s Lawn Seed was pleased with the feedback at Glee. “Also well received by the customers visiting the show was the new Lawn Care DVD which offers a step by step guide on how to achieve a lovely lawn. The DVD is available to consumers free of charge or as a download from the Johnson’s website www.johnsonslawnseed.com.”
DVD plus player is available as part of an in-store promotion for outlets looking to increase sales with lawn seed and lawn care related products.
For further information on the market leading brand of lawn seed please call 01386 791113, email info@johnsonslawnseed.com or visit the NEW website www.johnsonslawnseed.com
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'Relax to the Max'
an article published in Garden Trade News.
With little time to make mistakes, younger users need guidance to create a great lawn. Johnson's can help them to chill out more...
To read further please click here
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New Range of Garden Care Products
Ready for GLEE 2006, Johnson’s Garden Care have introduced a new range to complement their existing range of Johnson’s Lawn Seed.
Bio-Active Lawn Feed Spring/Summer and Autumn
These new Lawn Feed products are currently used very favourably by the professional groundsman and are particularly suitable for those looking to achieve a green and healthy lawn with more efficient nutrient usage and many environmental benefits, which is becoming of increasing importance to the British gardener.
Mini granular slow release fertiliser is fortified with naturally occurring mycorrhizae fungi and beneficial soil bacteria. The new Lawn Feed comes in an easy to use spreader bag and is suitable for all types of lawn. There are two different formulations, one for Spring/Summer and one for Autumn.
How does this all work, you may ask? First of all the mycorrhizae fungi form a mutually beneficial relationship with the roots and thus help to develop the root system. Stronger and healthier roots are more effective in feeding the plant with nutrients and water as well as protecting it from disease. Other fungi and beneficial bacteria play a vital role in enhancing the underground food chain to promote a healthy soil structure for the plant to thrive in.
Thatch, which is the layer of dead material between the lawn and the soil, is broken down by the bacteria and recycled back into the soil as usable nutrients. Keeping thatch under control is essential for a healthy, green lawn.
All this activity above and below ground, together with the slow release fertiliser, means more healthy grass on the surface, all the better for lying on.
The new range of Garden Care Products has been launched at GLEE.
For further information on the market leading brand of lawn seed please call 01386 791113, email info@johnsonslawnseed.com or visit our website: www.johnsonslawnseed.com
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It’s all sow easy with Johnson’s DVD
Attracting the younger age group of 35-44 year old gardeners into the garden centre seems to make good sense for Johnson’s Lawn Seed. Recent research published by HTA Retail Group shows that staff expertise and knowledge is so important for this group of, often inexperienced gardeners.*
“They don’t have the time to make mistakes in their garden and that’s why we have come up with a ‘live’ step by step guide on DVD explaining how to achieve a lovely lawn,” explains Miranda Harris, Marketing Manager for Johnson’s Lawn Seed.
The new DVD is available on request. Please call 01386 791113, email info@johnsonslawnseed.com.
*Source HTA Market Analysis Report 2006.
For further information on the market leading brand of lawn seed please call 01386 791113, email info@johnsonslawnseed.com or visit our website: www.johnsonslawnseed.com
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The Grass is Always Green with Johnsons Lawn Seed
Responding to extensive market research in the gardening sector and planning a big shake up in the market, Johnsons Lawn Seed have introduced two new products for 2006 to expand their successful range of lawn care products.
“We are targeting the busy professional who is keen to impress but may be hampered by a lack of time”, explains Miranda Harris, Marketing Manager for Johnsons Lawn Seed. “Currently a staggering £392 million is spent on lawn maintenance and it seems the lawn is back in fashion with a rise last year of 5.5% on products to assist in achieving a lawn that will make your neighbours green with envy.”
One Step
The first product, “One Step, is all it takes to achieve striking results with a simple ‘two in one’ product which involves mixing fine ryegrass with a specially formulated ingredient,” states Spencer Goodall, Sales Manager for Johnsons Garden Care. “This results in a dramatic improvement in lawn appearance and, in sales terms, an opportunity for 20% extra sales.” The pack itself, specially devised for the 2-products-in-1 process, is designed as a handy ready-to-use shaker bag so no spreader is required. The contents are easily applied through special perforations in the bottom of the pack.
Easy Lawn
Easy Lawn, is suitable for the busy gardener looking for a lawn which remains green for longer and requires minimum maintenance. Tiny leaved clovers are combined with quality lawn seed varieties in a mixture endorsed by the STRI (Sports Turf Research Institute). These microclovers produce their own source of natural fertiliser which feeds the grass, keeping it healthy and green while deep roots reduce the need for watering, a factor which will become increasingly important with changes in the climate and reduced rainfall. The resulting dense growth inhibits weed establishment while providing an attractive lawn.
Easy Lawn with microclovers on the left
is much greener in trials compared to grass-only seed mixtures
“Extensive in-house breeding investment demonstrates the importance we place on product innovation,” concludes Miranda Harris. “Not only are we continually looking for “easy” solutions for the growing number of enthusiastic gardeners, but identifying sales opportunities for our customers.”
For further information on the market leading brand of lawn seed please call 01386 791113, email info@johnsonslawnseed.com or visit our website: www.johnsonslawnseed.com
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New Name for Johnsons Lawn Seed and Three New Products
Johnsons Lawn Seed have extended their range with new products and relaunched their name to Johnsons Garden Care, to include a greater range.
Responding to increasing interest in wild life, the new products Wild Bird and Butterfly and Insect Attraction mixtures are creating a lot of demand already. These mixtures are available in 250g pouches with supporting point of sale material. Wild Bird Attraction mixture contains annual seed bearing species, wild birds will find very palatable and nutritious. This mixture has been carefully designed to provide a varied source of food for seed eating birds over a prolonged period in Autumn and early Winter. It is suitable for a wide range of soil types all over the country; the species used will provide a broad range of food for seed eating birds. SRP £6.99
Butterflies and Insect Attraction mixtures contain naturally occurring grasses and flower species designed to attract butterflies and insects. This mixture will provide a wide range of habitats for both flying and ground dwelling insects, and in turn will attract insect feeding birds and wildlife. It provides a wide variety of attractive colour and a rich source of pollen and nectar. It is suitable for a wide range of soil types; the species used are very stress tolerant and do not need intensive management. SRP £7.99
The third product to be launched is Equine Paddock mix which provides good quality, palatable grazing ideal for horses and ponies. A dense, hardwearing sward is produced and therefore helps to prevent hoof damage. It is suitable for exercise grounds as well as providing feed. A good crop of hay is produced if the paddock is closed for a short time before cutting. The careful selection of species will ensure that the sward is able to withstand the demands placed on it year after year. SRP £17.99
All products were launched at the Garden Press Day Event on February 3rd and will be supported with a full package of point of sale, display bins and technical literature.
For further information on the market leading brand of lawn seed please call 01386 791113, email info@johnsonslawnseed.com or visit our website: www.johnsonslawnseed.com
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Drought Busters from Johnson’s Lawn Seed
Want to know how to survive the drought? Well Johnson’s Lawn Seed have the best solution for you. “With all the talk about drought and hose pipe bans, this product could not have been available at a better time,” explains Miranda Harris, Marketing Manager for Johnson’s Lawn Seed. “As a grass breeder owned company we are in an ideal situation to develop suitable products for today’s busy gardener and the changing climate they are facing.”
Easy Lawn is the result of years of breeding. Grass seed is mixed with tiny leaved clovers which can be sown over an existing lawn or used to create a new lawn. Once sown, you can be sure that your lawn will stay green even during the drought period.
These tiny clovers, known as microclovers produce their own source of natural fertiliser which feeds the grass, keeping it healthy and green while deep roots reduce the need for watering, a factor which will become increasingly important with changes in the climate and reduced rainfall.
Easy Lawn is available from leading garden centres and DIY stores, in three different sizes: 500g, 1kg and 1.5kg.
For more information please call 01386 791113, email info@johnsonslawnseed.com or visit our website: www.johnsonslawnseed.com
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