THE CLIMATE'S RIGHT FOR JOHNSON'S LAWN SEED
GLEE 2007 has been another huge success for Johnson's Lawn Seed. New product "All Weather Lawn" caught the eye of both customers and press as the perfect mixture for our ever changing weather patterns. With the ideal combination of tall fescue and sheeps fescue, the mixture is suitable for both extended periods of drought and heavy deluges of rain. The addition of smooth stalked meadow grass helps maintain appearance and colour whatever the weather.
At a seminar on climate change running during the show, Johnson's Lawn Seed was mentioned over and over again for its appropriate range of lawn care products. "We have a reputation for leading the way on developing products which demonstrate environmental integrity," explains Marketing Manager, Miranda Harris. "We have a duty to educate customers and help change behaviour, as well as come up with solutions for them. Fortunately with the huge investment we make in research and development within our global organisation, we have been able to come up with sustainable products for the lawn care market."
Another product which is proving to be very popular is Easy Lawn, a mixture of tiny clover and grass seed. Bred specifically for a discerning market, the clover is micro and mixes well giving a lovely appearance as well as deep green colour. In recent independent trials, Easy Lawn came up top over 19 other seed mixtures.
Many visitors were impressed with the joint promotion on offer for garden centres. Each centre was allowed to choose a local school and donate half a dozen rugby balls branded with the JLS logo. "We are keen to promote sport and fitness in as many schools as possible," explained Miranda. "The Garden Centre should get some PR out of the initiative and the schools will get a few free balls. After all rugby is very topical at the moment."
For more information about Johnsons Lawn Seed products please call 01386 791113 or email info@johnsonslawnseed.com or visit the website www.johnsonslawnseed.com
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Whatever The Weather, Johnson's Has It Covered
You can rely on Johnson's Lawn Seed to have the best range available, but you can't rely on the weather. In fact our weather is becoming more unpredictable every day. Winters are becoming warmer and wetter, with fewer frosts. We had a scorching spring with a long period of drought, followed by deluges of rainfall.
Whatever the weather however, Johnson's has a mixture suitable, and this year is no exception with the new All Weather mix launched at GLEE 2007.
Not only is the weather a popular topic of conversation. Green issues, whether of climate change, carbon emissions, healthier living or environmental considerations, are becoming increasingly relevant to consumers. However we need to use these green issues to our advantage. "Adapting to, and mitigating climate change is not just an environmental concern, but one of the greatest economic opportunities of this century," explains Miranda Harris, Marketing Manager for Johnson's Lawn Seed.
Lawns, in particular, offer good news for the environment. "A natural green carpet made from the finest, healthy grass can aid in the reduction of carbon dioxide missions, reduce energy consumption and thus contribute to efforts minimising global warming trends," concludes Harris. "We have a duty to educate consumers and help change behaviour. Fortunately with the huge investment we are making in Research and Development within our global organisation, we will have the necessary products available in our garden care range to demonstrate our environmental integrity and offer consumers a healthy alternative."
For more information about Johnsons Lawn Seed products please call 01386 791113 or email info@johnsonslawnseed.com or visit the website www.johnsonslawnseed.com
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