DLF employ over 120 staff at various sites including head office and amenity seed production site at Inkberrow, Worcestershire, an agricultural seed production site in Edinburgh and a sales office in Lincoln.
Success has been achieved, not only by a very strong product portfolio, supported by significant investment in research and development but a long standing commitment to customer service and innovative marketing.
The company recognises that successful marketing relies on matching the capabilities of the organisation with the demands of the customer. Therefore great care is taken to identify these needs and develop product and new initiatives accordingly. Customer satisfaction is paramount to future profitability and regular research is carried out to monitor this.
In tandem with this process, great lengths are pursued to ensure confidence in the brands. Technical support is offered and training for customers has become an integral part of the relationship.
Through the investment in product, people and technology the organisation defends its position as market leaders and strives to exceed levels of service beyond the expectations of the customer.